A study on the reverse internationalization path of Tapsen, an international firm——Based on the theory of dynamic capabilities
国际化企业泰普森的逆向国际化路径研究——基于动态能力理论

摘要

在全球化经济格局变动下，逆向国际化成为部分企业战略调整的新方向。本研究以泰普森公司为案例，运用案例研究法，深入剖析其逆向国际化路径以及动态能力理论在其中的应用与成效。研究发现，泰普森在逆向国际化进程中，通过对宏观和行业环境的分析，借助其突出的动态能力，包括敏锐的市场感知、高效的资源整合、持续的技术创新与学习能力等，做出了合理的战略决策并有效执行。在组织结构、市场与产品、文化与管理等多方面进行变革，成功深耕国内市场并提升了国际竞争力。这表明动态能力在泰普森的战略转型和国际化发展中发挥了关键作用。本研究为其他国际化企业提供了战略决策参考，强调企业应重视动态能力培养，根据自身资源和外部环境制定合理战略，同时也为后续研究不同企业在国际化不同阶段动态能力的表现等方面提供了思路。

Abstract

Under the changes of the global economic pattern, reverse internationalization has become a new direction for the strategic adjustment of some enterprises. Taking Tapsen as a case, this study uses the case study method to deeply analyze its reverse internationalization path and the application and effectiveness of dynamic capability theory. The study found that in the process of reverse internationalization, Tapsen made reasonable strategic decisions and implemented them effectively through the analysis of the macro and industry environment, with the help of its outstanding dynamic capabilities, including keen market perception, efficient resource integration, continuous technological innovation and learning ability. It has carried out changes in organizational structure, market and products, culture and management, etc., and has successfully cultivated the domestic market and enhanced its international competitiveness. This shows that dynamic capabilities have played a key role in Tapsen's strategic transformation and international development. This study provides a reference for other international enterprises to make strategic decisions, emphasizing that enterprises should pay attention to the cultivation of dynamic capabilities, formulate reasonable strategies according to their own resources and external environment, and also provide ideas for the follow-up research on the performance of dynamic capabilities of different enterprises at different stages of internationalization.